Press Kit
PEDIATRICIAN MARY ANN LOFRUMENTO, INTRODUCES SIMPLY PARENTING: A BOOK AND DVD GUIDE TO ‘BRINGING CHILDCARE BACK TO BASICS’
MOVE OVER DR. SPOCK, HERE COMES DR. MARY ANN
That’s what one reviewer had to say about Dr. Mary Ann LoFrumento’s new Simply Parenting childcare series. Realizing that new parents in her pediatric practice were drowning in a sea of information from books, magazines, Web sites, advertising and even well meaning relatives and neighbors, Dr. LoFrumento – a mother herself, as well as a physician — set out to rescue moms and dads with a down-to-earth series of childcare books.
Two factors make this series unique. First, it focuses only on what parents really need to know: the basics.-Second, Simply Parenting illustrates its points with an award winning DVD that accompanies each book. This makes Simply Parenting the book series parents can turn to first to find answers to all their basic questions.
IT’S NOT WHAT TO EXPECT, IT’s WHAT YOU NEED TO KNOW
Dr. LoFrumento’s goal with Simply Parenting is “to help end the confusion and anxiety new parents experience and allow them to trust their own instincts again.”She is eminently well qualified for the task. A practicing pediatrician for more than two decades, Dr. LoFrumento has cared for thousands of children, from birth to the teen years, advising parents and wriiting and speaking extensively on all aspects of childcare and child development.
All the books and DVDs in the series coordinate with the American Academy of Pediatrics schedule of visits to the pediatrician. The DVDs demonstrate how a child develops and help parents understand the impact this growth has on everything they do with their child. Simply Parenting not only tells parents what’s important via the written word, but, through the valuable DVD component, shows them in a way that makes the advice clear and easy to follow.
The Simply Parenting website www.simplyparenting.com, is highly informative featuring helpful tips and links to related sites that contain minimal advertising.
ON TO VIDEOS AND TELEVISION
The success of the Simply Parenting series led to a partnership with alphaMom TV to produce a 15 part series designed to help parents through the first two years of life. In addition Dr. Mary Ann became one of the parenting experts for the series, Surviving Motherhood on The Learning Channel and is the weekly parenting correspondent for COMCAST on “Your Morning on CN8″
Designed to simplify the job of parenting in a complex world, the Simply Parenting series includes: Understanding Your Newborn & Infant, 183 pages, $12.95, and Understanding Your Toddler, 164 pages, $12.95. Both are currently available at www.simplyparenting.com.
For more information, please visit www.simplyparenting.com